You must have a good team of sales people? All individuals who are straight to the point and want nothing more than to score. However, the scoring type is less effective than you think.
A new scientific discipline is emerging that applies insights from neuroscience to sales and marketing knowledge. Among other things, FMRI scans have been used to look at exactly what takes place in the brains of salespeople when they think about customers. One of the remarkable new insights is that the image of what makes a good salesperson is no longer entirely accurate. It is often assumed that a good salesperson is someone who is very score-oriented and, in order to achieve his goal, must above all be able to put his conscience aside.