Willem Verbeke was Professor of Sales and Account Management and teaches, among other things, the popular minor in Neuroeconomics at Erasmus University Rotterdam. He was also founder of the Institute for Sales and Account Management (ISAM), where he has already trained more than 3,000 sales professionals as a core professor. In 2012, Verbeke co-founded InsightYou. An innovative collaboration between business professionals and science in which sales DNA is measured by taking human saliva.
Willem Verbeke is a leader in neuro-economics where he is able to link psychology and economics into new sales-account-management techniques. Research on the human brain is highly valued in order to be at the forefront of neuro-economics. He is author of influential literature in sales and account management and his international papers are frequently awarded. Willem Verbeke is a popular speaker in Holland and abroad because of his enlightening and new perspective on sales and key account management within professional organizations and knowledge-intensive companies.
The Naked Consumer is the knowledge platform of the Netherlands in the field of neuromarketing and the influence of the unconscious. Through conferences and training it bridges the gap between the latest scientific insights and their added value for marketers.