Salespeople already know how to win over buyers through much research, but they are now refining their seduction skills with the help of modern brain research. Willem Verbeke, professor of Sales and Account management at Erasmus School of Economics, delves into various sales tricks and talks about this topic in Het Financieele Dagblad of October 1, 2013
According to Verbeke, a good trick is to put chocolate in your store, for example, if you want to sell something. "When customers eat chocolate they are more sensitive to funny faces, especially smiling ones, and they are going to buy more from you," said Willem Verbeke.