The Richard Bagozzi Lab is an academic partner of ExploreMe. Richard P. Bagozzi's lab (160,000+ Google Scholar Citations) is part of the Marketing faculty of the Ross School of Business at the University of Michigan (USA).
In particular, with neuroscientific methods, research is being conducted on the role of human emotions and personal and social identity in making decisions and carrying out actions.
Emeritus Professor Willem Verbeke, the founder of ExploreMe, is extremely involved in this, and together with Professor Bagozzi he wrote more than 30 peer-reviewed papers.
Professor Richard Bagozzi