The (im)possibilities of Neuro Branding
Neuromarketing and research, however, are not uncontroversial. For example, critics believe that it is not ethical to use medical knowledge and techniques for commercial purposes and hand consumers over to marketers unwillingly. Some do not believe in it at all and even speak of quackery.
During the BExP Summit Lecture on April 12, together with Prof. Dr. Willem Verbeke and Prof. Dr. Victor Lamme, we will discuss in detail the possibilities and impossibilities of using neuroscience and research in marketing and branding. The BExP top lecture offers you the latest insights in the field of neuromarketing and branding and gives you the opportunity to formulate your own answer to the question of what added value this new science can have for your brand or organization. In short, a top lecture that you as a marketer and/or brand builder should not miss!